How text marketing can work for a hotel.

You may not realise it, but there are a variety of industries that can benefit from a little text marketing. Many people seem to think that it is only retail outlets that will be able to make the most of SMS, but the truth is that a vast number of companies can. A hotel is just one example of an industry that can benefit from text marketing, and here is how.

Text your hotel guests to confirm a booking

Right from the first contact with a guest text messages come into force. You can send your hotel guests a text just to let them know that their booking has come through, as well as details on the ways to change or cancel that booking. This also means that they have everything to hand when they need it, rather than having to search through emails.

Send out facility information

Once your guests have checked in then they are likely to need to know the numbers to call as well as the hotel Wi-Fi log in details. Often this type of information is given on a card, which can go missing over time. Why not send it in a text instead? That way it will be safe and you won’t have to worry about them losing it.

Keep guests updated with special offers

If a guest has had a great stay with you then they may want to book again. This is where text marketing can help. You can send them details on forthcoming deals and offers, giving them the incentive to book in to see you again and making them feel like they have got a great bargain.

Check how you did

Customer feedback is vital for the growth of any business, and this is particularly true for the hospitality industry. To learn more about how you did, and what you could improve on, you may be able to send out a text just to make sure all was well. Not only do these have a great response rate, but they are easy to do and easy for the customer to reply to.

So, there you go. If you run a big time chain or perhaps even a small and welcoming bed and breakfast, you can benefit from a touch of text marketing for your business. Whether it is just to see how great you are performing, or to make sure that your guests have easy access to their booking, there is so much that you can do with a little text or two!