small business

Small Business – Big Brand

In the most part, being a small business is a great thing. It gives you a certain appeal for your customers and allows you to deliver a somewhat personal service. That said, there are also times when you may want to appear like a big deal. But how can you do this?

We have worked with a number of businesses, both big and small, all to develop their own text marketing strategy, which means that we have learnt a bit about different strategies.

So, with this in mind, we have put together our top tips for making your small brand look like a big deal!

Boost that small business

Brands are vital for any businesses success. It is the thing that your customers will engage with, and the part of you that draws you in. This means that even the smallest company should think of their brand as something that is global. Take your time to cultivate the brand, and the customers will follow.

Have the right name

If you have already established and reputation and client base, then changing your name may not be ideal. But for those businesses that are relatively new, or are not seeing the interest they expected, this could be a great step. Make sure that your name doesn’t scream one man band, and instead gives off a truly professional feel. That way, your customers simply won’t be able to tell whether you are a huge corporate entity or simply someone who works from home!

Create an amazing website

Large companies spend money on their websites, in fact, many of them dedicate large chunks of their budget to hiring the best people to create and design them. The smaller companies are less likely to have these funds available, which means that they go for the most basic, DIY job. Rather than creating a below par website, why not try to see if you can get some expert help? This may be in graphic design, or the content on the site. If you have a weakness that is leading you to look unprofessional, there are people out there that can help you.

Have a business address

There is no shame from working from home, and in fact, many small business have thrived from someone’s home office. But if you want to create a truly professional image, why not take advantage of a business address. One of the best ways to do this is to pay out for PO Box address, which sends any post you receive to a more formal business premises. Just make sure it is in a location that you can regularly visit.

These are just some of the ways that you can make your small business appear bigger than it actually is. Why not try them out and see if you can attract any more customers, without losing all those wonderful touches that makes your business what it is?