Text marketing campaigns are a great way to market your business. However, the important thing to remember is that they should offer value to your customers. If they don’t then you may not see the kind of success that you are hoping for.
The best news for those who want to start their own text marketing campaign is that it isn’t difficult to create messages that encourage people to engage with your business.
Here at Textplode we have put together our top tips for making sure that your text marketing campaign has the impact that you are looking for.
Vary your content
A sure fire way to annoy your customers is to send them the same content each and every time you text. Even worse, what if this content was the exact same stuff they see on social media, emails and websites?
Making sure that the content you send out is varied is a great way to keep your customers interested in what you have to offer, and this is the main focus of any marketing campaign.
Send out some exclusive special offers
Just like having unique content, when it comes to text marketing the deals you offer should be different. This means that your customers will see receiving a text as a good thing! You can be creative but what it is that you offer. It doesn’t always have to be a discount or special offer coupon. You could always allow early access to a sale, event or perhaps anything else that they could see as a benefit!
Personalise those texts
It is no secret that customers will respond better to a message that is personal than one that is general. There are a variety of ways that you can personalise a text. Special birthday discounts, or perhaps a coupon that relates to something that a customer has previously ordered. If this sounds like too much hard work. Why not just simply add a name into the text?
This simple gesture can really go a long way.
Understand what your customers value
There is a much lower chance that a customer will value your text marketing if it isn’t what they are looking for. This means that you should keep an eye on what your customers want, and make sure that what you send matches this.
Review data and conduct marketing research and you can tailor what you send to have the maximum impact on your sales levels.
We believe that text marketing is one of the most powerful marketing tools that you can use as a business. Not only is it easy, but it is cost effective too. Two things that you will really value as a business, and if you get it right, your customers will value too!