Textplode Joins MBA Group

We're excited to share the news that Textplode has been acquired by MBA Group. This marks a genuine step forward in what we're able to offer our current customers and we are excited about the future development within the group.

We've built a platform designed around the demands of high-volume, time-critical messaging. Joining MBA Group means that platform is now part of a wider organisation with 40 years of communications experience.

Who is MBA Group?

MBA Group are a UK-based communications partner specialising in data-led, multi-channel customer engagement. The Group designs and delivers integrated digital and physical communication programmes for organisations operating at scale, combining data strategy, creative execution, technology enablement and operational delivery.

By bringing insight, infrastructure and channel expertise together under one roof, MBA Group helps clients simplify complexity, improve response, reduce cost and deliver measurable improvements in customer experience.

For clients who need to communicate consistently across multiple touchpoints, they offer overall expertise rather than a patchwork of separate suppliers. For a platform like us, being part of that elevates what Textplode can now offer our clients and strengthens our place in the market.

What It Means for Our Clients

For the businesses that rely on Textplode for their SMS communications, this acquisition strengthens our current offering and opens up significantly more possibilities across your communication capabilities.

We're proud that our platform has proven capable of supporting the needs of a group operating at MBA's scale, and that we're trusted to enhance a channel that already plays a critical role across many of their client programmes.

One of the things we're particularly pleased about is our ability to bring RCS (Rich Communication Services) to MBA Group. As the next evolution of SMS, it enables clients to create richer, more interactive messaging experiences with branded content, images, guided calls to action and more.

You'll also notice a fresh new look for Textplode. We've updated our brand identity and given our website a refresh to reflect our place within the group, a visual signal of the closer relationship, while keeping the service you're familiar with unchanged.

If you'd like to find out more about MBA Group and the wider capabilities now available to you, visit mba-group.com or get in touch with the team directly at contact mba-group.com.