If you’re not using SMS messaging to promote your company then you are almost certainly missing out on sales and bottom-line profits. We’ve all got mobile phones these days and that includes your potential customers.
Sending out simple SMS messages to your target market to attract and intrigue them can boost your brand visibility, bring more visitors to your website and convert that interest into sales.
Just think of it like this: we check our mobile phones whenever we get a message. And most of us check them even if we don’t, first thing in the morning, last thing at night, whenever we’ve been away from the phone for more than 60 seconds. But today we’re watching less TV and seeing fewer print advertisements in newspapers and magazines. So what’s the most effective way to target customers?
Using web to SMS marketing with Textplode is easy. You can use our web interface on any platform, whether you work with a desktop, laptop or tablet. Just compose the message you want to send out and enter the numbers to which you are sending it to.
It really is that simple – the hard bit is making sure the content of the message piques the interest of your recipient. So be sure to keep it short and snappy, and focus on the golden rule of answering the ‘What’s In It For Me?’ question. Try and think like your recipient, and add links to your website, special vouchers and codes for money off if they use your product or visit your restaurant.
And you’ll need to do a little bit of homework drawing up a database of target customers. Are you aiming at past clients who might be interested in your services again, or looking to promote a new product or special offer more generally? A personalised SMS is more likely to have success than one without the recipient’s name.
It’s the perfect marketing method for sending out reminders about MOTs and car services, routine monitoring of IT equipment and healthcare checks – or for promoting special meal deals or weekend sales coupons.
And one big benefit of using web to SMS messaging is that you can monitor how successful you’ve been. The Textplode web platform enables real time checking of open rates, click-through numbers and conversion percentages.
That way you know you are getting a good return on your investment with us. Or, if you’re getting large numbers of message openings but fewer clicks on the link it contains you know you might benefit from re-jigging the content of your message before trying again. You can micro-manage your SMS messages till you find the approach that delivers.